Sales and revenue teams across the Nordics and Europe run on Garba. Here's what they say, in their own words, from real conversations.
“The thing that surprised us wasn't the time saved on admin — that we expected. It was that we could finally ask questions across the whole pipeline and get an honest answer. Risk, sentiment, what customers actually keep bringing up. That changed how we run our weekly reviews.”
Andreas Sjölund, CRO
By making Garba the conversation intelligence layer across their go-to-market team, Omnium gave reps time back, leaders real visibility into deals, and the whole organisation a shared understanding of what their customers actually need.
Company
Omnium
Industry
B2B SaaS · OMS for omnichannel retail
HQ
Oslo, Norway
“I've tried my fair share of call recording tools, but none of them came close to what Garba does. We started using it in Customer Success, and the visibility it gave us was so good that Sales and Product picked it up too. Every call captured, coaching conversations that actually have substance, and almost zero errors in transcripts — it's the first tool that's genuinely changed how we work across the whole company. A true game changer for us.”
Staffan Stendahl
Playipp
“The thing that sold me on Garba wasn't a feature — it was watching our reps actually use it. We had Gong before, and the reps never really adopted it. With Garba, it became part of how they work in the first week. The integrations into our CRM and stack are genuinely native, and the team at Garba treats us like a partner, not a ticket. That combination is rare.”
Lisa Norlander
VP of Commercial Operations, BIMobject
“Before Garba, my CSMs spent too much of their day buried in notes, prep, and follow-ups. Now AI handles the busywork quietly in the background. Same number of customer conversations, half the admin, and finally the space to think proactively and strategically about their accounts again. Which is what customer success was supposed to be in the first place.”
Hanna Lindberg
Head of Customer Experience, Eletive
“I've implemented plenty of tools over the years, but Garba is the first one where people outside the original target group keep asking for access. The shared context across our Revenue teams has been incredibly valuable, and we've been equally impressed by the pace of innovation and how closely the product roadmap at Garba aligns with our needs.”
Anna Modin
CRO, Stratsys
“Garba is saving my sales reps 6-8 hours per week. Call notes, CRM sync, follow ups, account research — all automated by our Garba agents. I've even handed off coaching to Garba and check in just 5 minutes daily for frontline trends. The coaching is excellent, it's 100% accurate as far as I can tell, and syncs perfectly to HubSpot.”
Andrew Goodwin
VP Sales, Ataraxia Sales
“The thing that surprised us wasn't the time saved on admin — that we expected. It was that we could finally ask questions across the whole pipeline and get an honest answer. Risk, sentiment, what customers actually keep bringing up. That changed how we run our weekly reviews.”
Andreas Sjölund
CRO, Omnium
“Garba has been a huge support in implementing our sales methodology. The reps can easily track their progress and see where there's room to grow, and as a leader I clearly see how we keep taking steps forward.”
Thibaud Hartwig
CRO, Tendium
“We have very talented reps. Often it takes unnecessarily long, and eats up my time, to get new sales talent properly up to speed,”
Thibaud Hartwig · Tendium
Tendium is an AI-driven platform for selling to the public sector. With a clear vision - to make public-sector deals simpler, more efficient, and more inclusive - the company has grown quickly into a central player in its market. Now Tendium is expanding across Europe at high speed.
Company
Tendium
HQ
Stockholm
Industry
AI-powered public tenders
“Not having to do manual CRM updates has always been every salesperson's dream — and Garba delivers. The updates are incredibly accurate and detailed. This has truly changed how we sell.”
Kalle Mobeck
CRO, Align
“We've tried a lot of meeting assistants, but Garba is in a class of its own. The summaries are impressively accurate and detailed.”
Sara Johansson
Chief Growth Officer, Briqpay
“Garba is a tool we can't live without — it's totally changed the way we work. Great quality, a fantastic interface, and full of features.”
Robert Bråkenhielm
CEO, Resultify
“Garba has made an enormous difference for us. It makes sales work dramatically easier, and the team behind it is great to work with.”
Ersad Colic
Account Manager, Bubbi
“Garba gives us instant visibility into every customer conversation - it's become an essential part of how our CS and Sales teams stay aligned and act on what matters.”
Xavier Chen
Global Sales Enablement Lead, Web Manuals
“I've tried all the usual AI tools without being impressed. Then we tried Garba at Frank Valiant and discovered efficiencies we weren't even looking for. She lets us tap into 500+ hours of client meetings since January, turn messy conversations into clear actions, and stay present in meetings instead of frantically taking notes. I wholeheartedly recommend Garba to anyone who spends a lot of their time in online meetings.”
Hedda Lidgaard
Founder, Frank Valiant
“Honestly, our sales team would riot if we took Garba away and told them to go back to the old way of doing things.”
Lukas Landgren
Head of Sales, Nimblr
“The thing that sold me on Garba wasn't a feature - it was watching our reps actually use it. We had Gong before, and the reps never really adopted it. With Garba, it became part of how they work in the first week. The integrations into our CRM and stack are genuinely native, and the team at Garba treats us like a partner, not a ticket. That combination is rare.”
Lisa Norlander · BIMobject
BIMobject's revenue team switched from Gong to Garba. Garba offered AI features Gong lacked - self-scoring, structured deal context, and call follow-up drafts - at a much lower cost. The team now uses the tool, and the CFO approved the expense.
Industry
SaaS · Public sector
Region
Europe
Outcome
Faster ramp, MEDDPICC adoption
“We sell in Swedish, Norwegian, and Finnish. The admin disappearing was nice. The bigger change: our team is fully present in every meeting. Follow-ups in the right language, CRM updated, proposals drafted. We didn't need to hire more people.”
Sofia Alexus
CEO, Verified
“We didn't need a notetaker. We needed to understand what's happening across the sales team: what customers bring up, where reps struggle, why we lose deals. I ask Garba and get real answers. I even pull weekly summaries straight to our developers so they know what to prioritize.”
Marie Nyholm
Head of Sales, Björn Lundén
“Nobody needed convincing. The team just started using it. The moment it clicked: we could ask a question across every customer relationship and get a real answer. Not a guess. Not a manual search.”
Anton Carlström
Customer Success Team Manager, Storykit
“Garba is my team's favorite AI sales tool right now. Before each meeting it pulls a brief from HubSpot. After the meeting one click handles notes, tasks, and follow-up emails. The time saving is nice. But that's not why they love it. After every call they get instant coaching: what they did well, where they missed. We have playbooks loaded by meeting type. It's like having a sales coach in every call.”
Anu Petäjä
Chief Growth Officer, Vapaus
“I'm more structured, I'm not buried in notes after every meeting, and the whole CS team now sits on a goldmine: every conversation we've ever had with every customer. When Garba's competitors came knocking with cheaper pricing, we didn't blink. The product is too embedded in how we sell. ”
Philip Simon
Head of Customer Success, Rule
“With our previous tool, my reps felt monitored more than they felt helped. With Garba, the experience is completely different — and the company wins too. ”
Philip Heyman
Head of Customer Success, Ebbot
“Garba is creating more value for us than any other software in our tech stack right now. It has become such an integral part of how we work that it would be the very last tool I would want to replace."”
Vishal Ganatra
CEO, Gung
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