Meet Garba, on brand.
Everything you need to put Garba in the world — the logo, the colors, the type, and the smiley. Use them as they are, and keep the smile.
Logo
Logos are the main visual identifiers of the brand. The logotype has two parts: the GARBA wordmark and the G symbol. Always use the supplied files — never redraw them.
Keep clear space around the wordmark equal to the height of the “G”, and never crowd it. Minimum width: 88px on screen.
Color
Blue is the signature; yellow is the spark, never a wash. Black, gray and white carry everything else. Click any swatch to copy its hex.
Typography
One typeface everywhere: Matter. Two weights only — Regular and Medium. There is no bold. Big, quiet, tightly tracked.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 & ? ! @ # % ( )
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789 & ? ! @ # % ( )
The mascot
This is Garba.
Garba is a hand-knitted yellow colleague with a wide smile — the friendly face of an otherwise serious product. Warm, calm, capable. Treat Garba as a teammate, not a logo: always there to help, never to shout.
The yellow tile + smiley is the avatar form — for app icons, avatars and stickers.
Voice
How Garba sounds. Plain-spoken, a little dry, never salesy.
Plain and direct
Short declarative sentences. Say what Garba already did, not what’s possible.
Calm, never hype
No exclamation marks, no buzzwords, no over-claiming. Confidence is quiet.
A colleague, not a tool
Garba is a capable teammate with a name — refer to Garba by name, never as “it”.
Speak to the rep’s day
Ground it in the real workflow: the calls, the follow-ups, the CRM busywork.
About & press
Garba is an AI sales hire — a colleague that sits on every call, handles the CRM busywork, and gives revenue teams a clear view of every deal.
Garba is an AI sales hire for revenue teams. Garba joins every meeting, call and email, writes the CRM updates reps never get to, and keeps every deal scored and briefed — so sellers can spend their time selling. Built in Malmö by the team behind Notified, Garba is the European revenue platform they always wanted.
- What it is
- AI sales hire for revenue teams
- Headquarters
- Malmö, Sweden
- Legal entity
- Garba AI AB
- Registration
- 559516-6348
- Website
- garba.ai
For press, partnership or co-marketing assets, get in touch. support@garba.ai